Act Goal

It may be that you have produced a great video, and that this will generate ten million hits on youtube or dailymotion and other video sites, but if you don’t take action to drive those viewers to your website, what then you have achieved? A certain notoriety, perhaps, but the notoriety doesn’t mean much if your pockets are empty. So after you have created a great video, the goal must be to achieve that those viewers go to your web site. There are some ways to do this, depending on what you are trying to achieve with the video. There are four main reasons for creating a video: branding, clicks, subscribers and sales. I will discuss here each of them. Brand positioning: If your goal is to position your domain, you probably not created the video with the intention of converting viewers into instant visitors to your website, but your goal is to keep the brand in front of him or her, so that when they are ready to buy, you know where find you. Brand positioning is the goal of the majority of the listings of television. Television advertisers know that you are not going to stop everything you’re doing and run to the commercial establishment at that time.

They only want that you remember them when you want to acquire the kind of product that they sell. If that is your goal also, place your domain and your logo in every frame of the movie that you are producing should be sufficient. Get hundreds of thousands of eyes that look at your message briefly can be a very effective long-term advertisement. Clicks: If you have an AdSense site, then surely your goal is driving visitors who click on your adsense ads. If that is your goal, it includes an ad at the end of the video where to give him a really good reason why need to go to your web site and view the content. If they liked your video, they will go to the site to get more, and certain percentage of them will click on your adsense ads. You can also divide the video into two, and indicate at the end of the video that on your site or blog will enjoy part generate prospects: If you have a list of people to who send them information and/or propaganda, your goal may be to generate subscribers to your mailing list. In this case, it offers at the end of your video a gift or a good reason to subscribe to your list.

Sales: Although generally people who are watching the videos may not be in the mood to buy, you can also include the website address for the product or service you offer. As it is always advisable that this web site has a subscription form and an autoresponder, since usually people don’t buy the first visit but statistically after about 7 contacts a large percentage does the Act of purchase. Striking domain: the domain to which you are going to advertise through your video is very important. It should be something easy to remember and spell and that is striking for the Viewer. Finally and very importantly, it always includes link to your website or blog in the space devoted to the description of your video.

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